“The name itself explains the essence of the event. More than an event, LJ Startweek 24×7 is a week-long trail of constructive brainstorming activities for budding entrepreneurs. The program kick-starts with Detox Session for the participants. The youngpreneurs are made mentally ready by detoxifying the myths about entrepreneurs, we brief them the method of an industrial visit, preparing a market survey form effectively, coaching on honing the art asking the right sets of questions to the mentors, Diving deep into the research aspects of technology, the art of asking the right question during an industrial visit, developing soft skills & personality building attribute required to be future entrepreneur, Coaching on next step for the aspirants related to funding/grants & Government Scheme assistance. They are asked to visit domain specific industries for real time market understanding & for working on various aspects such as Customer segmentation, Novelty creation, Need of industry, bridging the gap between industry & academia, to understand the shift of next generation technologies, product-market fit and customer requirement. They are guided to prepare an exhaustive industrial report which is further documented for validation of their idea. Upon successful competition of industrial visit, the youngpreneurs are subjected to a session on Business Model Canvas & Technical Model Canvas. Here the experts in the field of marketing & business value Creation share their valuable insights on various aspects of business along with its viability in the long run to break the myth of conventional business. They are also coached on how to think innovatively when it comes to marketing. The last two days of the program involve a Mentor Mixer. Mentors from diversified segments (CA/CS, IPR, Legal, Marketing, Social media, Technical, Startup, Failed Startup & Event management) are invited for 1:1 mentoring of teams. Each team interacts with 10-14 mentors in a span of two days. During this period, their idea either takes a new leap or starts fresh, from a scratch. At the end of the ‘Startup Week 24×7’ the participants learn about different aspects of business creation & most importantly whether their idea is feasible for the market. “